Digital Strategy

Working towards the definition of any company's digital strategy can be done from various angles. However, any approach will result in the clear identification of the business needs, goals and opportunities, coupled with the specification and rolling out of a clear and prioritized set of initiatives.

Web design

The business identity clearly defined, let's now work together towards the digital footprint of the company, a real pre-requisite in today's modern business environment. Whether design or redesign, emerging opportunities for growth with responsive web design are numerous, and time to embrace them (together) is now.

CRM Consultancy

Off on the right foot with the right tool. The use of a centralized place for the business' customer-related information and activities is the next logical step towards success, and there will be a CRM solution tailor made for your organization's market, size and needs (paid and open source).

Selected Work

Years spent in large firms have taught me a lot about business. And I can now bring my experience to help (preferably) smaller companies, including start-ups and individuals.

I prefer working for local entrepreneurs to facilitate one-to-one meetings, but in any case welcome long-term, pleasant and healthy relationships with my clients, who I love talking to past project end.

My agenda is always filling up fast but I will respond to your enquiries as soon as I can. Do not hesitate to give me a shoogle, I'd love to talk about any new and exciting project.

Here's a selection of a few recent projects.

  • ID Travaux
  • Odaseva
  • On Demand Administrative and Financial Manager - FlexiDAF
  • Séminaire Rhône-Alpes Auvergne
  • Consultant CRM
  • Sur les Traces d'Iris
  • Pierre Frédéric Herpin
  • Laverdy Coiffure
  • Il fut un temps

About me

My name is Flo and I am the web designer and CRM consultant behind shoogle designs.

I am based in the Paris area, having returned to France from an enjoyable 10-year spell abroad in both sunny Scotland and Belgium, and I have recently ended 12+ years spent in multinational companies doing ERP, CRM and web design to make the leap to the freelance life and concentrate on smaller projects.

I love clean and minimalistic websites and I am a huge fan of responsive web design. Therefore, I have a real passion for creating websites accessible across desktop and mobile platforms. Alongside my design and coding skills, I bring all my experience in CRM to help businesses get off on the right foot, helping them implement suitable CRM solutions. Beside the various open source CRM softwares, I have a strong knowledge of, having implemented, administered and customized the solution in a multinational environment for years.


  • Digital and content strategy
  • Branding
  • Responsive web design
  • SEO
  • CMS development
  • Ecommerce
  • Accessibility standards
  • Cross-browser testing
  • Training and docs
  • Maintenance

Recognizing the need is the primary condition for design.
- Charles Eames -


I am not sure you are what you read, but when it comes to web design, you certainly learn a lot from your peers, and they definitely help you become the professionnal you are or want to be.

Find here a non-exhaustive list of the books and essays that have marked me as a web designer.

  • Sass and Compass for designers by Ben Frain

    A step-by-step Sass and Compass guide by Ben Frain, perfect for the designers who find the command line interface intimidating.
    Read more

  • Design is a job by Mike Monteiro

    Mike Monteiro tells all designers out there what it takes to be smart business people. A concise book, easy to read, often funny, and very valuable.
    Read more

  • Mobile First by Luke Wroblewski

    A structured essay from Luke Wroblewski on why we need to THINK mobile first in our web design approach. Perfect follow up of Ethan's Responsive book.
    Read more

  • Client Centric Web Design by Paul Boag

    Paul Boag lays down the path designers should take to live healthy and rewarding relationships with their clients. Simple yet so often forgotten. Moaners, this book is for ya's.
    Read more

  • Responsive Web Design by Ethan Marcotte

    Responsive web design at its root. Flexible grid-based layout, flexible images and media, and media queries, the lot. Ethan Marcottewill get a nobel for this one day. Unmissable!
    Read more

  • HTML5 for Web Designers by Jeremy Keith

    A short yet eloquently-put essay about HTML5 from Jeremy Keith. From a bit of history to web forms and semantics, and of course some practical wonder...
    Read more

  • Digging into Wordpress by Jeff Starr and Chris Coyier

    A conversational must-read book from Chris Coyier and Jeff Starr for all Wordpress developers out there, beginner to intermediate level. Kept up to date by Mr Starr (10+ updates). Again: a must read.
    Read more


You can email me at contact[AT]

Terms and Conditions:

For your information, I'm not interested in improving my sites's SEO, buying Rollex, viagra, and fuck knows what. I'm not interested in marketing partnership either. I'm not interested in dating, nor marrying.

I am the one telling you what I'm interested in. You can read all about it on my blog.

Let's talk soon !